

Making Your Job Ads Sing
Most job ads (sometimes even my own) are an exercise in lazy copyrighting.
I say that becaise they are a recitation of every skill known to be a part of the job with no discernment to suggest which are more important than others.
Here is a typical technology ad:
Sr. Developer - J2EE/web service/WebLogic 10.x
Job Purpose/ Description:
· 10 plus years of IT work experience in systems programming / analysis
· Experienced in web service development, both client and service side, preferably using SpringWS
· Experienced in front end development using JSF, Struts, JSP, JSTL Strong Java fundamentals and application of Design patterns
· Experienced in Spring framework, JAXB, XML Parsing technologies
· Experience with Java/XML-based J2EE application development, including experience developing SOA services using WDSL, SOAP, XML Schema
· Extensive experience with SOA and n-tier architectures, standards, and application development and testing best practices
JOB REQUIREMENTS
· J2EE/web service
· WebLogic v10.x experience.
· JSF, Struts, JSP, JSTL
· Spring framework, JAXB, XML
· SOA services using WDSL, SOAP, XML Schema
· Oracle Coherence experience a definite plus.
Contact Details Name and Email address
I can't wait to apply to that one!
How about this gem:
Credit Administration Manager – Senior Level
A Premiere Central Coast financial institution has an employment opportunity for a Senior Level Credit Administration Manager. This position will oversee the Credit Administration function which includes collections, special assets and appraisal services; and will manage the loan portfolio in terms of works outs, asset recovery efforts, valuation of loan collateral and reporting changes in loan collateral.
RequirementsIs it any wonder that most people believe their employers think of them as being disposable and "just another body."
Have you thought of at least pretending that people might be interestedb in the job they would be performing and a few nuggets of information about your organization that might get them excited about working for your firm?
I don't mean the usual nonsense of it being "a dynamic organization" or a job with "high visibility" when none really exists.
Tell people the truth about your firm. Tell them you are a $400 million firm that has been experiencing explosive growth with your product or that your company does $45 billion annually and projects top line rgowth of 7% for this year. These days, people get are excited when they believe they will be working for a survivor, let alone a winner!
Talk about the job . . .describe the manager as someone who is leading a group of 7 and needs one additional person. Speak of mentoring possibilities, opportunities to learn new technology and, please stop with the laundry list of jo requirements and be honest with which are really required and which would be a plus.
And, see if you can actually make your ad fun and use video, a Facebook fanpage, Twitter and LinkedIn to promote your opportunity!
Jeff Altman, The Big Game Hunter*
Concepts in Staffing
TheBigGameHunter@cisny.com
© 2010 all rights reserved.
Jeff Altman, The Big Game Hunter, is Managing Director of Concepts in Staffing, a New York search firm, He has successfully assisted many corporations identify management leaders and staff in many disciplines since 1971. He is a retired certified leader of the ManKind Project, a not for profit organization that assists men with life issues, and a practicing psychotherapist.
He is the author of “Get Yourself Hired NOW," “Get Your Job Search Organized NOW," "No B.S. Job Search Advice," "The Single Best Question You Should Ask on Any Interview," and, his newest, "Look Me Up: LinkedIn, Facebook, Twitter and Social Networking Your Way to Job Search Success," They are available at www.GetYourselfHiredNOW.com, www.Scribd.com and The Kindle Store on Amazon.
*The Big Game Hunter is a registered trademark of The Big Game Hunter, Inc., Milford, PA 2007